Can you walk us through your design process from ideation to testing?

During my final year at college, I worked on a project to design a mobile app for our campus. I began with ideation sessions, brainstorming features that would help students navigate campus resources better. After gathering feedback from peers about their needs, I sketched wireframes of the app layout. I then moved into creating a prototype using a tool like Figma. After initial testing with a small group of users, I gathered their feedback, making adjustments to improve usability. For example, users found the navigation confusing, so I simplified the menu structure. This iterative process helped me refine the app before presenting it as my final project.

I volunteered to help organize a community health fair, which required a design approach for promotional materials. Initially, I brainstormed ideas for flyers and social media posts, focusing on how to convey important information attractively. After creating initial designs, I gathered input from fellow volunteers, which highlighted the need for clearer calls to action. I revised the designs based on their feedback, ensuring the main messages were prominent. After testing the flyers in a small community group, I learned that using brighter colors increased engagement. This experience taught me the importance of collaboration and iterative design in achieving successful outcomes.

In my first job as a junior designer, I was tasked with redesigning a client's outdated website. My design process began with research, where I analyzed user behavior and gathered insights through surveys. I then created mood boards to establish a visual direction. After presenting my initial ideas to the team, we collectively decided on a path forward, incorporating elements that resonated with our users. Building a prototype was the next step, followed by rigorous testing with real users to identify pain points. This project reinforced my understanding of user feedback's role in the design process and the necessity of being adaptable throughout.