What methods do you use to evaluate the usability of a product after it's launched?

During my final year project, I developed a mobile app aimed at helping students manage their study schedules. After launching a beta version, I organized usability testing sessions with fellow students. I observed their interactions, noting where they faced difficulties, such as navigating the calendar feature. I then gathered their feedback through a simple survey asking them to rate their experience. This hands-on method not only helped identify usability issues but also provided me with direct feedback on how to enhance the app. As a result, I made several adjustments, which improved the app's usability and increased my peers’ engagement with the tool.

Last summer, I worked part-time at a local retail store that also had an online shopping platform. After a new website launch, I was tasked with collecting customer feedback. I created a brief survey asking customers about their online shopping experience, focusing on ease of navigation and checkout processes. Additionally, I analyzed web traffic data using Google Analytics to track where users dropped off during the purchase process. This dual approach led to valuable insights, prompting the team to simplify the checkout page, which ultimately increased conversion rates. This experience taught me the importance of blending qualitative and quantitative data in usability evaluation.

In my first job as a product assistant at a software company, I was involved in the post-launch analysis of a new SaaS tool. We used a combination of user feedback surveys and A/B testing to assess usability. I helped compile data from user sessions, where we tracked how long users spent on specific features. By analyzing this data, we discovered that many users were struggling with a particular functionality. I collaborated with the design team to implement changes based on this feedback, which significantly improved user satisfaction scores in subsequent surveys. This experience reinforced the value of continuous usability evaluation in product development.