How would you approach redesigning a product that has received negative user reviews?

During my final year, I worked on a project where we had to redesign our university's mobile app, which had received complaints about its user interface. We began by conducting surveys to gather feedback from fellow students about their experiences. Many found the navigation confusing and reported that essential features were hard to find. After analyzing the data, we created wireframes focusing on a more intuitive layout. We also introduced a feature that allowed users to customize their dashboards based on their most-used tools. After implementing these changes, we conducted usability tests and received positive feedback, showing a significant improvement in user satisfaction.

While volunteering for a local nonprofit, I noticed their website had poor user engagement, primarily due to outdated design and unclear content. Many users reported frustration in finding information about upcoming events. I organized a small team to address this issue. We held a brainstorming session to gather ideas and then conducted user interviews to better understand their needs. Based on this feedback, we redesigned the website to feature a more modern look and clearer navigation paths. We added a dedicated events section that highlighted upcoming activities, which led to increased website traffic and participation in events.

In my first job as a junior product designer at a retail startup, we received negative reviews for one of our popular products due to its durability issues. I initiated a review process where we analyzed customer feedback and conducted focus groups to understand the problems better. After discussions with the engineering team, we determined that the materials used were subpar and contributed to the issues. I helped draft a proposal for sourcing higher-quality materials and redesigning the product for better durability. The outcome was a revamped product that not only reduced complaints but also increased sales by 30% after relaunch.