Can you describe a design challenge you faced in a previous project and how you resolved it?

During my final year, I worked on a project to redesign our campus app, which was difficult to navigate. The challenge was understanding user needs since we had limited access to feedback. To resolve this, I organized a focus group with fellow students to gather insights about their experiences. Based on their feedback, I created wireframes and conducted usability tests. This iterative process led to a user-friendly design that improved navigation and engagement. As a result, our app was adopted by the student body, significantly enhancing their experience on campus.

In my part-time role at a local café, I noticed that customer feedback was often overlooked. The challenge was to make it more visible and engaging. I proposed creating a digital display board that showcased real-time feedback and testimonials. To implement this, I collaborated with my manager to design an appealing layout and worked with a local tech enthusiast to set it up. The new feature attracted more customers and encouraged them to share their thoughts, ultimately improving the café's reputation and customer satisfaction.

During my internship at a design agency, I was tasked with revamping a client's outdated website. The challenge was balancing modern design trends with the client's traditional brand image. I facilitated a brainstorming session with the team to align our ideas and came up with a mood board that blended both aspects. Through iterative design reviews and feedback sessions with the client, we created a website that modernized their online presence while remaining true to their brand. The project not only enhanced user engagement but also led to an increase in online inquiries for the client.