Can you describe a time when you identified a major usability issue in a product and how you approached solving it?

During my final year at university, I worked on a group project to design a mobile app intended for students to manage their schedules. While testing the prototype, I noticed that users struggled to find key features like adding events or setting reminders. I organized a user testing session where I observed participants interact with the app. Their feedback highlighted that the navigation was confusing. To address this, I proposed a redesign of the navigation bar to be more intuitive, incorporating familiar icons. After implementing these changes, we conducted another round of testing, and users reported a significant improvement in their ability to navigate the app efficiently.

During my internship at a local non-profit, I was tasked with updating their website. I quickly identified that visitors were dropping off at the donation page. To understand the issue, I analyzed user behavior data and conducted informal interviews with users. It became clear that the donation process had too many steps, which frustrated potential donors. I collaborated with my team to simplify the donation flow, reducing it from five steps to two. After implementing the changes, we saw a 30% increase in successful donations, demonstrating the importance of usability in achieving the organization’s goals.

In my first job as a junior designer, I worked on a product that had a complicated user guide. After receiving feedback from customers about their difficulties in using the product, I took the initiative to revamp the guide. I conducted interviews with users to pinpoint their challenges and then created a more visual and step-by-step guide. This included diagrams and videos to supplement the text. Once the new guide was launched, customer satisfaction ratings increased, and I received positive feedback from both users and my team, reinforcing the value of user-centered design.